Apartments that launch with a well-built "Coming Soon" page can dramatically improve their lease-up success. By creating awareness and excitement before doors open, you generate a renter pipeline that’s ready to sign as soon as units are available.
Why a Coming Soon Page Matters
- Early Visibility: Prospective renters often search online well before moving. Having a live page ensures your property shows up in searches ahead of time.
- Lead Capture: A simple form to collect emails or phone numbers builds a pre-qualified interest list you can nurture with updates.
- SEO Advantage: The earlier your page goes live, the quicker it can rank for local apartment-related keywords.
- Brand Momentum: It sets the stage for digital ads, social campaigns, and referral programs tied back to one central hub.
- Reduced Vacancy Time: With renters lined up before completion, lease-up periods shrink—sometimes dramatically.
What to Include on a Coming Soon Page
- Property name, location, and a compelling headline
- Renderings or sneak-peek images of the community and interiors
- Key features and amenities (concise but attractive)
- Opening date or “Now Pre-Leasing” callout
- Lead capture form with an incentive (like “Sign up and be first in line”)
- Links to social media for ongoing updates
Marketing Impact
A coming soon page turns your website into a leasing tool before the property is even finished. By the time the grand opening arrives, you already have a list of warm leads, reducing reliance on heavy concessions or extended leasing campaigns.
Would you like me to draft an example "Coming Soon" landing page copy for an apartment community so you can see how this works in practice?