Emails from future potential tenants are valuable in a number of ways. When someone sees your building under construction they often want to search for more information. Your landing page is meant to tease that information and gather a list of emails. Those that give you an email could eventually become tenants, they can could help share information to friends or family that become your tenants, and they could be a valuable source of information on your future demographic and their likes/dislikes.
Let's go into a be more detail on each of those 3 values that can come from each email.
- The potential tenant is driving home after a day of work and sees your development breaking ground. They pass each day both coming and going home from work.