GUIDES
How to pre-lease a community that is still being built
Four short guides: why early occupancy is worth real rent, how to staff the work, where demand comes from, and how to show a place that does not exist yet.
Why pre-leasing has value
The occupancy math, extra rent, and time-to-stabilize — plus how to read the numbers without overclaiming.
Read 8 min
Fully staffed, partial, or support only
Three ways to run pre-leasing. Match coverage to community size, construction timeline, and budget.
Read 6 min
Marketing options for pre-leasing
Owned, paid, earned, on-site, and partnership channels — and which ones work before a certificate of occupancy.
Read 7 min
Renderings, site maps, and technology
Prospects cannot walk a finished community. These three tools are how you make the future feel real.
Read 6 min
CALCULATOR
Run the numbers on your community
Occupied units, extra rent, and net value after the cost of pre-leasing — compared with waiting until you open.
Your building isn't finished. Your leasing pipeline can be.
Get a pre-leasing site published today, free to start.